Guides
Practical, specific writing on survey design and analysis. The kind of thing we wish existed when we were figuring this out ourselves.
NPS vs CSAT: Which Survey Metric Should You Use?
What each score actually measures, how they're calculated, and when to run one, the other, or both.
Read guide →How to Write Survey Questions That Get Honest Answers
Seven concrete ways question wording quietly biases responses, and how to fix each one.
Read guide →How Many Survey Responses Do You Need for Reliable Results?
A practical sample size table by audience size, and what to do when you can't hit the number.
Read guide →How to Analyze Open-Ended Survey Responses
A practical method for turning free-text answers into themes you can count, quote, and act on.
Read guide →What Is a Good Survey Response Rate, and How Do You Raise It?
How to calculate response rate, why benchmarks mislead, and the changes that actually get more people to answer.
Read guide →Likert Scales: How to Design and Analyze Them
5 or 7 points, whether to include a neutral midpoint, and how to report the results without averaging away the story.
Read guide →Likert Scale Examples: Answer Options for Every Kind of Question
Ready-to-copy 5- and 7-point labels for agreement, likelihood, satisfaction, frequency, importance and more, and which question each one fits.
Read guide →How to Present Survey Results to Leadership
How to structure a survey report so the people reading it can make a decision, not just look at charts.
Read guide →How to Check an AI Summary of Your Survey Results
Eight checks that catch the mistakes AI tools make when they summarize survey data: missing bases, mislabeled groups, invented rankings and more.
Read guide →Survey Report Example and Template: What a Good Report Contains
A real survey report walked through section by section, plus a fill-in template you can copy for customer, employee and market research surveys.
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