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Customer Feedback Survey Template

Built around NPS, with the follow-up question that makes NPS worth measuring at all. A bare score tells you where you stand and nothing about why, so the reason is the second question and it is required. The short tail of context at the end gives the summary something to segment by.

7 questions, 3 required
Free plan, no card needed
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What respondents see

Every question below, exactly as it will appear. Nothing here needs editing before you send it, though you can change any of it once the survey is yours.

1. How likely are you to recommend us to a friend or colleague? *
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10
0 = Not at all likely10 = Extremely likely
2. What is the main reason for your score? *
3. How satisfied were you with your most recent experience? *
😠😕😐😊😄
4. How easy was it to get what you needed?
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Very difficultVery easy
5. How long have you been a customer?
6. Which of these matter most to you?
7. What is the one thing we could do better?

* Required question

What you get back

Results arrive as charts per question, and one click turns them into an executive summary, key findings and recommended actions. That is included on every plan, free included, and every figure in the summary is calculated in code rather than written by the model, so it cannot disagree with the chart beside it. See a finished report from a real 144 response survey.

More on this kind of survey in Customer Feedback Surveys That Tell You What To Do Next.

Start with this template and edit anything you like. It lands in your editor as a draft, so nothing goes out until you send it.
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